Whetstone specialise in online research and data collection, on behalf of clients, marketers, agencies and other research companies.

Our team of experienced online research managers and programmers in Sydney, Australia, develop questionnaires or work with existing ones. Then turn these into online surveys, with the ability to include still or moving images, ads and soundtracks.

These surveys can be designed with complex routing and tailoring to individual responses. So the process adapts to the interests, preferences and answers of each person.

The results are provided back as detailed data in hard copy cross tabulations, soft copy, or online real-time cross-tabbing programs.

We can work with an existing customer or client database, consumers and business-to-business, and can access up to 500,000 Australians online including our own proprietary panel.

The type of projects we work on include ad pre and post testing, concept testing, customer satisfaction surveys, employee research, price and choice modelling, website evaluation, brand and ad tracking and much more.

For examples of our past projects and what we can do, please read our Case studies. Or check out the details of How we do it.