Online research has come a long way. Back in 1999 when Whetstone began, the question was whether online audiences were representative.

Today, 500,000 Australians, including our own proprietary panel, and millions more overseas ensure it is.

If you need them, we can find them. Drawn by age, sex and region to reflect the adult Australian population. Or we can work with a client's existing database.

Today, the real question is the quality of the reporting, and the experience of those reporting it.

At Whetstone, we blend in-depth knowledge of new media with 10 years experience of research. Our programming team understand up-to-date research techniques. Applying them to the online world.

Over 1000 online studies for more than 50 major clients have taught us what works, and what doesn't. Those learnings have been enhanced with constant innovations, such as smarter video compression for ad testing, automated B2B recruitment and tailored, adaptive Brand Price Trade Off questionnaires.

If you need accurate data collection, we're the ones to do it. Delivering back timely, cost-effective yet tailored reports.

Blue collar. White collar. Grey collar. No collar. Whetstone can help you get sharper results. Online, every time.