Whetstone has the skills and expertise to develop online data collection and research for almost any need. Here are just a few of the ways we can help, and how we do it:

Surveying Consumers

Accessing a vast range of consumer targets is the bread and butter of online research. This could involve broad samples like 'all adults' or more niche, targeted groups.

The means of finding these consumers is online panels. At Whetstone we access a range of panels both local and international, including our own proprietary panels. This gives us the opportunity to contact many hundreds of thousands of panel members in Australia, and millions worldwide.

Surveying Customers

This can be done using the client's email data base, or through accessing business lists. Whetstone can design the survey using the client's livery, look and feel. We can host it on our 'youropinion.com.au' web site to give the survey an independent feel.

Surveying Web Site Visitors

Sometimes the respondents we're looking for are best found among visitors to a web site. Here we can program surveys using pop-up technology to intercept visitors - either on entry or exit, or alternatively provide them the opportunity to click through a link or banner on the site.

Tracking

Thanks to the ability to show brand photo prompts and advertising executions, we are now conducting more and more brand and ad-trackers.

To discuss your specific needs, please Contact us.

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Ad Pre and Post Testing

Due to the cost effectiveness of online research and the ability to find carefully specified samples, it is a great mechanism for pre/post dips to test the effectiveness of advertising campaigns.

Concept Testing

Thanks to the ability to show images - flat still image, 3-D, or rotating, online research is a great tool for quantifying the appeal of new concepts.

Customer Satisfaction

Especially where you have an email database of your customers, online research becomes an extremely efficient survey tool, and the anonymity leads to greater candour in responses.

Employee Research

As with customer research, generally we have the email database already established, and Whetstone can provide independent hosting and management to guarantee confidentiality and therefore candid responses.

Pricing and Choice Modelling Research

Our programmers have developed their own BPTO tools, and regularly have to develop complex tailored choice modelling questionnaires that follow pre-set experimental designs, or adapt to each individual respondent.

Web Site Evaluation

We regularly conduct visitor research for web sites using pop-ups and short surveys, each tailored to look and feel like the web site being visited.

To discuss your needs, please Contact us.

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