Whetstone

Just a few of the projects and clients we've worked with:

Challenge: Satisfaction and Loyalty Survey for Regional Operations Centre.

Solution: 100,000+ personalised emails sent to 14 countries inviting participation in online survey, in their native language or English. A unique password-embedded link ensured one completion per respondent.

Results: 10,000 10-minute surveys collected in a week.

Challenge: Understand consumer attitudes in less than 48 hours.

Solution: Personalised e-mail invitations to registered website visitors to participate in a short online survey, dynamically tailored to suit country of origin data held in database.

Results: Cross-tabulations of survey data available within about 36 hours of invites launched, enabling a quick decision to be made, supported by respondent-level verbatim responses and comments.

Challenge: Survey a small-incidence population with a dynamically-generated pricing questionnaire at low cost.

Solution: Fully adaptive brand-price trade-off online survey of category buyers/decision makers. Several hundred highly-targeted surveys conducted over only a few days.

Results: A normally cost-prohibitive exercise (if conducted offline) completed successfully and in a timely manner, enabling rapid access to complicated pricing data.

Challenge: Replace cost-prohibitive offline methodology with cost-effective online survey vehicle.

Solution: A quantitative choice and brand-price trade-off survey, including text questions, response lists and visual prompts. Customised based on brand preference rankings, with pricing scenarios dynamically created as respondents progressed. Previously, only possible with face-to-face surveys.

Results: 600+ respondents at only 5% incidence of general population within days (instead of weeks). A fraction of offline costs, while maintaining high data integrity.

Challenge: Conduct a multi-category, multi-brand consumer benchmarking study in UK & US.

Solution: Utilising partnerships with international consumer panel suppliers. Online survey with sophisticated screening & quota algorithms to minimise wastage and maximise response validity.

Results: Over 11,000 responses collected in around one week. Rapid availability of data for immediate analysis & interpretation.

Challenge: Recruit B2B sample for online survey.

Solution: Automated web-based recruitment tool, allowing efficient phone recruitment of business sample. A personalised e-mail invitation to an online survey sent immediately upon recruitment. Status tracking built in. Complex quota requirements administered automatically by online survey system.

Results: Typically difficult target audience contacted cost-effectively. Pre-structured, accurate data available.

Challenge: Online survey with customer database to minimise printing, postage and data entry/processing costs.

Solution: Personalised email invitations sent to client's customers. Unique hyperlink contained in each invitation ensuring single-completion of survey. Visual stimulus easily incorporated, and rotations/randomisations handled by survey software instead of having to print different versions of mailed questionnaires.

Results: A more time and cost-effective survey process.

Challenge: Website evaluation survey to assist the re-design and re-launch of the website (pro bono).

Solution: Visitors to the website invited by a cookie-controlled pop-up invitation to participate in a survey regarding the look, feel and functionality of the site itself.

Results: Over 1000 responses collected, at no cost. Information helped in the re-design of the website.